Assignments Agentur Brüggemann

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Agentur Brüggemann

Case 1: From the initial idea of a book to its successful publication

The scenario: The author has already developed a book idea and received an initial offer from a publisher. This offer is financially far below what would be acceptable. In addition, the book idea has much more to offer. The author has published extensively, but has never written a popular non-fiction book and is looking for an agent to navigate them safely through these new waters. They want their book to be an international success, as they are very successful in their profession on the international stage. A co-author is also needed due to time constraints.

Approach: I discuss with the author what a successful book could look like. Furthermore, I examine the possibilities in terms of PR and marketing, such as talk show appearances and the production of a podcast. Together, we develop a strong book synopsis for publisher acquisition that builds on the initial book idea and expands upon it extensively. I also look for a suitable co-author: an experienced journalist who can do a lot with the book subject and knows the author already. In the next step, I talk to suitable publishers and arrange personal meetings with the publisher, author and co-author.

The result: After the proposal phase, I find a publisher who is enthusiastic about the project. The publisher entrusts me with press relations, events and the arrangement of the audiobook and podcast. Based on our collaborative ideas, the project is sold in numerous countries shortly afterwards. The book is on the SPIEGEL bestseller list for weeks. Speaker and TV engagements follow.

Case 2: Management

The scenario: The author comes to me at an early stage, when the book synopsis of their non-fiction debut has already sold to several countries. They are looking for an experienced manager in the literary field who will not only assist them with press relations, but also guide them along the way and will strategically and with foresight pull all the strings together. They are not only an author, but also a scientist and do not want to lose sight of their research. Their debut becomes a national and international bestseller, further books and numerous international engagements follow.

The approach: I talk to all the important people in the author’s network and ensure good cooperation. Together with the publisher, I take care of the press work for the author’s books. I also arrange lectures internationally, handle the author’s incoming inquiries, take care of contracts and develop new projects in the field of podcast and TV.

The result: A trusting, long-term collaboration that allows us to shape the future together. It gives us both a lot of pleasure and leads to long-term success.

Case 3: Consulting

The scenario: A journalist asks me for advice. They have already written a book on the subject of nutrition. For a new book project they have a social issue in mind. Together with a ghostwriter, they have already prepared a book synopsis that can be presented to major publishing houses. The author is a media professional and wonders whether the book topic as presented would really ignite public debate. They have already rewritten the synopsis several times and are still not completely satisfied.

The approach: I check the substance of the book exposé, get an overall picture and arrange a consultation appointment. Here I clarify three things in particular: What is the personal motivation behind the topic? Why now? What is the goal? In the next step, I look at which medium would be appropriate for the message. What else is needed for success: another revision of the exposé? An alternative strategy like podcast, social media, TV presence?

The result: The client reclaims their "heart topic." They enthusiastically decide to refocus on something they have already started - their blog and video channel that publishes inspiring interviews and contributions. To continue building their community, they acquire social media support. They plan to write a book when time and feeling are just right.

Case 4: PR for a top title in the publishing program

The scenario: The PR department of a publisher calls me. They have a top nonfiction title in their next program, whose author they see as a suitable candidate for TV and talk show appearances. The problem is that they (with all the books they already handle in PR) can hardly manage to take care of the project as extensively as the book and author deserve. They call me into the project for external, proactive press work - complementary to the publisher's press work.

The approach: I review the manuscript and meet with the author, along with the publisher's PR department. I present my PR strategy for the project - and we match ideas and aspirations. It turns out that the author has a press spokesperson in their company who is happy to cooperate with me and the publisher. We work as a team, effectively combining our press contacts, developing further creative PR ideas and coordinating the press appointments together. I remain the main contact for the publisher and author.

The result: An effective, jointly coordinated press work by the publisher, the author's company and I unfolds. To the delight of all involved, the book becomes a bestseller.

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